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More SEO Tips For You !More SEO Tips On Following Pages From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. IMPORTANT Less code more content ! When a web crawler visits your site, it is there to read your title, description and content. What it doesn't want to do is wade though pages of code in order to find a few lines of content. There are two reasons why this is bad:
It looks to the crawler that you are trying to hide something (spammers will use code to hide hidden text or redirects). If the crawler doesn't understand something, it will ignore it and, most likely, your site. The web crawler may think you don't have enough content to put any importance into your site and, if it doesn't think your site is important, then it will not list you too high in the returned search results. What you should be shooting for is at least a 2/1 ratio in favor of content on 75% of your pages. This will let the web crawler know your site has some sort of relevance and also gives the crawler more content to index, which it really likes. Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty. Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook. Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries? Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives. First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops? Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.) Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page. Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc. Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?
More SEO Tips And MYTHS To FollowGood optimization requires constant monthly updating and monitoringThis is what most SEO companies would like you to believe because it means you will keep paying them monthly fees. The truth is, if you optimize the site correctly and stick to the search engines rules, there is nothing more you have to do. Search engines are designed for the consumer and not the company. What this means is, if your site is relevant to the search that the user enters, it will appear in the results. The more relevant, the higher your site will be listed. The only recurring fees you should ever pay is for a good link exchange program. By good, I mean they will check to make sure every site you are linked to does not break any rules. They will make sure the links back to your site are in a format that helps your ranking and they will monitor the program on an on-going basis. Our link exchange program is unique because we only have sites include sites that we run or maintain. What this means is we have total control on how your return link is displayed, the links page is indexed (there is no point sharing links with a site if the search engines don't see the links page) and we also regularly check that the site is not breaking any SEO rules. The more links to your site the better This is not the case. You could have one thousand links to your site, but still have poor ranking. Links to your site are important. However, it's not the amount of links. It's the quality of links. Using flash and framed pages will result in poor page ranking That may have been the case five years ago, but not now. All the large search engine companies like Yahoo, Google and MSN update their web crawlers regularly to compensate for new technologies and techniques. Google can now even scan the text of a flash site with its crawler. We have put many flash based or framed sites in the top ten using search engine accepted techniques. The more keywords you have on the page the better This is true if you want to have your site barred from the search engines. This technique is called "keyword flooding", which is frowned upon by Yahoo, Google and MSN. Multiple domain names will give a site a better chance of showing in the Top 20 This is another method that can get your site barred. While it is good to have your domain name be a search term, you should try to limit your domain name aliases to less than ten. Need Help With Your SEO Campaign ? Let Us Help YouWould you like us to send you more SEO tips by Email ? Sign up for our news-letter,We send it out weekly with all kind of marketing, SEO tips,tricks, myths and tons of ways to boost your sites rankings.
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